bake - August 2015 - 20
shifting gears
Retail bakeries are enhancing their brands
to compete in a changing marketplace that
demands everything from clean labels to
convenience.
BY JOHN UNREIN
The bakery scene in St. Louis is indicative of larger
"Our big mission is truly to maintain everything that
Above: Iconic
trends sweeping the country, as longtime retailers
McArthur's Bakery has done for 60 years, while at the
St. Louis retailer
strive to reinvent their business brand in the face of
same time, add on to and enhance the overall experi-
McArthur's Bakery
rising competition from niche bakeries and national
ence," says Abel, who previously worked as a senior
is undergoing
chains that are increasingly expanding their food and
project manager at Panera Bread. "We've tried to
a brand refresh
beverage menus.
open the floodgates. We're definitely seeing growth
already."
that includes an
expanded menu.
At McArthur's Bakery, a three-store retailer that will
celebrate its 60th anniversary next year, there are
A recent wedding cake from McArthur's reveals how
many changes underway that constitute a "brand
far the retail bakery industry has come in a decade.
refresh" in the words of Ben Abel, who is executive
The Knot, the nation's top bridal magazine, recently
director (food services) of Live to Venture Holdings,
featured a unique wedding cake by McArthur's for
which purchased McArthur's from Randy McArthur
a multicultural Indian wedding held at the elegant
last October.
Lumen private event building in St. Louis. The couple
enjoyed a three-tier red fondant cake with a gold
McArthur's retail locations feature expanded menus
paisley design. The bride's parents painted gold
with more sandwich options and an enhanced dining
elephants to use as the cake topper.
experience. The business is moving toward a central
kitchen setup to improve efficiencies and lower costs,
Readers of the St. Louis Post-Dispatch voted
as well as upgrading the wedding cake showcase
McArthur's as their favorite bakery in the annual
rooms to implement a more elegant feel.
citywide poll for 2015, which was released in late
20 < AUG 2015 | bakemag.com
http://www.bakemag.com
bake - August 2015
Table of Contents for the Digital Edition of bake - August 2015
bake - August 2015
Editor's Note - The Consumer Issue: Six Key Trends to Watch
Table of Contents
News Bites - New tech informs new view on foods
Dawn Foods opens new distribution facilities
Call for action on food donation incentives
My Favorite Things
Management - Responsible Packaging
Legislation - GMOs Back in the Spotlight
Ingredients - Beyond Sweet
Equipment - Energy Saving Ovens
Shifting Gears
Paying Attention to Trends
Local Hero
Predict the Future
Sandwich Still King
Clean Label Becomes the Standard
Dispelling the Myths
Ready for Fall Weddings
Decorated Shortbread
Cafe - Veggie Powered Wraps
Get ‘em Going
Products
Product Showcase
Classifieds
Ad Index
Management - Bakemag.com
bake - August 2015 - bake - August 2015
bake - August 2015 - 2
bake - August 2015 - Editor's Note - The Consumer Issue: Six Key Trends to Watch
bake - August 2015 - 4
bake - August 2015 - 5
bake - August 2015 - Table of Contents
bake - August 2015 - 7
bake - August 2015 - Call for action on food donation incentives
bake - August 2015 - 9
bake - August 2015 - My Favorite Things
bake - August 2015 - 11
bake - August 2015 - Management - Responsible Packaging
bake - August 2015 - 13
bake - August 2015 - Legislation - GMOs Back in the Spotlight
bake - August 2015 - 15
bake - August 2015 - Ingredients - Beyond Sweet
bake - August 2015 - 17
bake - August 2015 - Equipment - Energy Saving Ovens
bake - August 2015 - 19
bake - August 2015 - Shifting Gears
bake - August 2015 - 21
bake - August 2015 - 22
bake - August 2015 - 23
bake - August 2015 - 24
bake - August 2015 - 25
bake - August 2015 - 26
bake - August 2015 - 27
bake - August 2015 - 28
bake - August 2015 - 29
bake - August 2015 - Paying Attention to Trends
bake - August 2015 - 31
bake - August 2015 - 32
bake - August 2015 - 33
bake - August 2015 - Local Hero
bake - August 2015 - 35
bake - August 2015 - 36
bake - August 2015 - 37
bake - August 2015 - Predict the Future
bake - August 2015 - 39
bake - August 2015 - 40
bake - August 2015 - 41
bake - August 2015 - Sandwich Still King
bake - August 2015 - 43
bake - August 2015 - Clean Label Becomes the Standard
bake - August 2015 - 45
bake - August 2015 - Dispelling the Myths
bake - August 2015 - 47
bake - August 2015 - Ready for Fall Weddings
bake - August 2015 - 49
bake - August 2015 - 50
bake - August 2015 - 51
bake - August 2015 - Decorated Shortbread
bake - August 2015 - 53
bake - August 2015 - 54
bake - August 2015 - 55
bake - August 2015 - Cafe - Veggie Powered Wraps
bake - August 2015 - 57
bake - August 2015 - Get ‘em Going
bake - August 2015 - Products
bake - August 2015 - Product Showcase
bake - August 2015 - 61
bake - August 2015 - Classifieds
bake - August 2015 - 63
bake - August 2015 - 64
bake - August 2015 - 65
bake - August 2015 - Ad Index
bake - August 2015 - Management - Bakemag.com
bake - August 2015 - 68
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