bake - August 2015 - 12

management

Responsible Packaging
For nearly a decade, the biggest buzz in packaging has been
the move toward sustainability, or "green" packaging. Driven by
retailer requirements, public perception, economic pressures
(petroleum, in particular), and government policies, sustainability impacts every aspect of a package. From the cycle that
starts with how the materials are sourced to how the end user
disposes of the package makes the issue complicated.
Consider these points when choosing packaging for the bakery.
* Whenever possible, design for recyclability. One of the most

While many materials may be
widely recycled, oftentimes
coatings, labels, and other
elements may render them
unfit for the recycling stream.

effective ways to preserve the energy expended in manufacturing packaging materials is through recycling. While many
materials, such as paper and PET, may be widely recycled,
oftentimes coatings, labels, and other elements added to

For Stonyﬁeld Farm, the use of non-Genetically Modiﬁed

enhance package functionality or aesthetics may render them

(GM) crops is a core value. When it switched to corn-based

unﬁt for the recycling stream. But new options are emerging.

bioplastic for some of its yogurt cups, it learned its resin
supplier could not guarantee the use of non-GMO corn in its

* Employ packaging strategies that encourage product

feedstock. So Stonyﬁeld became the ﬁrst major purchaser of

consumption. Approximately 34 million tons of food waste

offsets through the Working Landscapes Certiﬁcates, which

is generated in the US each year, according to the US

ensures that an equivalent amount of corn is grown to sustain-

Environmental Protection Agency. So packaging that increases

able agriculture standards.

the likelihood that the majority of a product is consumed
provides a tremendous sustainability advantage. Among the

* Consider materials made from renewable feedstock.

technologies that can be used to help reduce food waste are

Packaging based on renewable feedstocks-from bioplas-

resealable features and clearly marked use-by dates.

tics made of corn or sugarcane, to protective packaging
constructed of mushroom roots-is a rapidly growing area.

* Know where your packaging materials come from.

But there are many questions still to be answered regarding

Increasingly, retailers and consumers are looking to CPGs for

the viability of some of these technologies and their relative

transparency. It is to your beneﬁt to make sure you are using

sustainability versus traditional materials.

responsibly sourced packaging materials.

SOURCE: WWW.THEBAKERYNETWORK.COM

12 < AUG 2015 | bakemag.com

http://WWW.THEBAKERYNETWORK.COM http://www.bakemag.com

bake - August 2015

Table of Contents for the Digital Edition of bake - August 2015

bake - August 2015
Editor's Note - The Consumer Issue: Six Key Trends to Watch
Table of Contents
News Bites - New tech informs new view on foods
Dawn Foods opens new distribution facilities
Call for action on food donation incentives
My Favorite Things
Management - Responsible Packaging
Legislation - GMOs Back in the Spotlight
Ingredients - Beyond Sweet
Equipment - Energy Saving Ovens
Shifting Gears
Paying Attention to Trends
Local Hero
Predict the Future
Sandwich Still King
Clean Label Becomes the Standard
Dispelling the Myths
Ready for Fall Weddings
Decorated Shortbread
Cafe - Veggie Powered Wraps
Get ‘em Going
Products
Product Showcase
Classifieds
Ad Index
Management - Bakemag.com
bake - August 2015 - bake - August 2015
bake - August 2015 - 2
bake - August 2015 - Editor's Note - The Consumer Issue: Six Key Trends to Watch
bake - August 2015 - 4
bake - August 2015 - 5
bake - August 2015 - Table of Contents
bake - August 2015 - 7
bake - August 2015 - Call for action on food donation incentives
bake - August 2015 - 9
bake - August 2015 - My Favorite Things
bake - August 2015 - 11
bake - August 2015 - Management - Responsible Packaging
bake - August 2015 - 13
bake - August 2015 - Legislation - GMOs Back in the Spotlight
bake - August 2015 - 15
bake - August 2015 - Ingredients - Beyond Sweet
bake - August 2015 - 17
bake - August 2015 - Equipment - Energy Saving Ovens
bake - August 2015 - 19
bake - August 2015 - Shifting Gears
bake - August 2015 - 21
bake - August 2015 - 22
bake - August 2015 - 23
bake - August 2015 - 24
bake - August 2015 - 25
bake - August 2015 - 26
bake - August 2015 - 27
bake - August 2015 - 28
bake - August 2015 - 29
bake - August 2015 - Paying Attention to Trends
bake - August 2015 - 31
bake - August 2015 - 32
bake - August 2015 - 33
bake - August 2015 - Local Hero
bake - August 2015 - 35
bake - August 2015 - 36
bake - August 2015 - 37
bake - August 2015 - Predict the Future
bake - August 2015 - 39
bake - August 2015 - 40
bake - August 2015 - 41
bake - August 2015 - Sandwich Still King
bake - August 2015 - 43
bake - August 2015 - Clean Label Becomes the Standard
bake - August 2015 - 45
bake - August 2015 - Dispelling the Myths
bake - August 2015 - 47
bake - August 2015 - Ready for Fall Weddings
bake - August 2015 - 49
bake - August 2015 - 50
bake - August 2015 - 51
bake - August 2015 - Decorated Shortbread
bake - August 2015 - 53
bake - August 2015 - 54
bake - August 2015 - 55
bake - August 2015 - Cafe - Veggie Powered Wraps
bake - August 2015 - 57
bake - August 2015 - Get ‘em Going
bake - August 2015 - Products
bake - August 2015 - Product Showcase
bake - August 2015 - 61
bake - August 2015 - Classifieds
bake - August 2015 - 63
bake - August 2015 - 64
bake - August 2015 - 65
bake - August 2015 - Ad Index
bake - August 2015 - Management - Bakemag.com
bake - August 2015 - 68
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