bake - May 2015 - 50

cafe

our retail store," he says. "Now our mission, as I defined for you

"As well bread remains an important demonstration of our

earlier, the way we think of delivery is it has to manifest itself

brand promise, so we will continue improving the health bene-

or show up to our store managers as simply another to-go

fits of our breads," he says. "Beginning in September all of our

order. If they get more involved in it than that, it is going to

flatbreads will feature 15 grams of whole grain in each serving."

complicate their lives and be problematic. That is why it is so
important that we have the digital ordering system. That is why

Moving forward

it is so important the digital ordering system literally tie into the

Shaich says that increases in the minimum wage in several

production systems."

markets contributed to the pressure as did additional labor
hours necessitated by work associated with Panera 2.0 conver-

To avoid this complication, Shaich says delivery would be

sions. He said the company was slow to pass these higher costs

"essentially either outsourced or managed through a modestly

along. "We took a 1.4 percent price increase partway through

different management system much like we manage our

March, which we felt we needed to take to continue attracting

baking."

to Panera the team members we desired," he says. "We took
the price to offset structural wage inflation, which in turn was

Panera has been testing delivery for over a year and is currently

driven by significant increases in the minimum wage in many

operating in two markets with its own drivers and in another

markets in which we operate."

two with outsourced drivers, Shaich says.
Revenues were $648,504,000, up 7 percent from
"We will expand our test to additional markets in 2015 and will

$605,337,000. Ingredient costs for bakery products repre-

make a judgment relative to a broader roll-out in 2016," he says.

sented an offset to the higher wages, says Mike Bufano,

"In any case, expect that when Panera does delivery, it will do it

chief financial officer. "The margins of our fresh dough facili-

right."

ties improved by 160 basis points in the quarter. This margin
improvement is primarily the result of a year-over-year

Further, Shaich identified a number of product upgrades the

decrease in wheat costs, which declined by roughly 10 percent

company has implemented or planned, including the introduc-

compared to the

tion of broth bowls, the reformulation of salad dressings with

first quarter of

simpler ingredients and new turkey sandwiches.

2014."

"Bread remains
an important
demonstration
of our brand
promise, so we
will continue
improving the
health benefits
of our breads."
Ron Shaich, chairman and chief executive
officer of Panera Bread Co.



bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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