bake - May 2015 - 3

editor's note

May 2015 / Issue 5

THE MERCHANDISING ISSUE:

a need for transparency
In case you've missed it, transparency of ingredients in bakery

On the national scene, Panera Bread is jumping on the clean

products is becoming a really big deal. I'm reminded of this

label bandwagon. The company on May 5 published its "No

emerging trend, once again, upon visiting several of the newest

No List" of ingredients that will not be used to formulate its

bakeries in Kansas City, not far from where our home office is

products. "We are not scientists," says Ron Shaich, Panera

located.

Bread's founder and CEO. "We are people who know and love
food, and who believe that the journey to better food starts

At Heirloom Bakery & Hearth, which opened May 9 and is

with simpler ingredients. And to turn that belief into mean-

featured is this issue, the first message that customers see

ingful action, we consulted third-party scientists and experts to

as they enter the bakery cafe is Heirloom's strong commit-

compile a list of common artificial additives that we are going

ment to local suppliers. A list of 17 companies is featured on a

to do without. Simplifying our pantry is essential to our vision,

chalkboard-like sign just inside the front door. Breads, which

but it is not an end point. We want to be an ally for wellness for

are baked in small batches each morning, are made with

the millions of guests we serve each week."

organic, stone-ground flour from Heartland Mill in Marienthal,
Kansas. Other local suppliers include Fieldstone Orchard &

Ingredients on Panera's list include autolyzed yeast extract,

Farm in Overbrook, Kansas, Local Pig in Kansas City, Missouri,

bromated flour, high-fructose corn syrup, lard, maltodextrin,

Thou Mayest Coffee Roasters in Kansas City, and East Wind Nut

saccharin and sucralose. The company's goal is to remove the

Butters in Tecumseh, Missouri. The Local Pig in a Blanket is a

ingredients from formulation of its menu items by the end of

popular breakfast special.

2016. This is a trend the industry needs to watch closely.

JOHN UNREIN

junrein@sosland.com

bakemag.com | MAY 2015 > 03



http://www.bakemag.com

bake - May 2015

Table of Contents for the Digital Edition of bake - May 2015

bake - May 2015
Editor's Note - A Need for Transparency
Table of Contents
News Bites - Bakers set sights on gold medal at iba
Alternative pizza formats
AIB certification enhances website
My Favorite Things
Management - Prevention
Labor Front - FSMA Moves Forward
Ingredients - Blueberry Challenge
Equipment - The Science of Fermentation
The Scenic Route to Success
A Buying Environment
What's Your Sign
Heirloom in Bloom
Bagel Popularity
Donut Craze Continues
Storytelling with Sweets
Easy, frozen, gourmet
Cafe - Sandwich Delivery
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - May 2015 - BB1
bake - May 2015 - BB2
bake - May 2015 - bake - May 2015
bake - May 2015 - 2
bake - May 2015 - Editor's Note - A Need for Transparency
bake - May 2015 - 4
bake - May 2015 - 5
bake - May 2015 - Table of Contents
bake - May 2015 - AIB certification enhances website
bake - May 2015 - My Favorite Things
bake - May 2015 - 9
bake - May 2015 - Management - Prevention
bake - May 2015 - 11
bake - May 2015 - Labor Front - FSMA Moves Forward
bake - May 2015 - 13
bake - May 2015 - Ingredients - Blueberry Challenge
bake - May 2015 - 15
bake - May 2015 - 16
bake - May 2015 - 17
bake - May 2015 - Equipment - The Science of Fermentation
bake - May 2015 - 19
bake - May 2015 - The Scenic Route to Success
bake - May 2015 - 21
bake - May 2015 - 22
bake - May 2015 - 23
bake - May 2015 - 24
bake - May 2015 - 25
bake - May 2015 - 26
bake - May 2015 - 27
bake - May 2015 - 28
bake - May 2015 - 29
bake - May 2015 - A Buying Environment
bake - May 2015 - 31
bake - May 2015 - 32
bake - May 2015 - 33
bake - May 2015 - What's Your Sign
bake - May 2015 - 35
bake - May 2015 - 36
bake - May 2015 - 37
bake - May 2015 - Heirloom in Bloom
bake - May 2015 - 39
bake - May 2015 - Bagel Popularity
bake - May 2015 - 41
bake - May 2015 - Donut Craze Continues
bake - May 2015 - 43
bake - May 2015 - Storytelling with Sweets
bake - May 2015 - 45
bake - May 2015 - Easy, frozen, gourmet
bake - May 2015 - 47
bake - May 2015 - Cafe - Sandwich Delivery
bake - May 2015 - 49
bake - May 2015 - 50
bake - May 2015 - 51
bake - May 2015 - Products
bake - May 2015 - Product Showcase
bake - May 2015 - Classifieds
bake - May 2015 - 55
bake - May 2015 - 56
bake - May 2015 - Ad Index
bake - May 2015 - Online - BakeMag.com
bake - May 2015 - 59
bake - May 2015 - 60
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