INTRODUCTORY LETTER English version starts on page 34 The arrival of spring brings so many opportunities to shine. Colors in the bakery cases shift to pretty pastels and vibrant floral patterns. Warmer weather brings more customers to your doors. It's the perfect time to treat them to special indulgences that will keep shoppers coming back for more. Don't miss out on this once-a-year chance to spring into action with colorful cakes, sweet pastries and flavorful breads. Plan ahead with special promotions leading up to Easter, Children's Day and especially Mother's Day. Such occasions drive much higher traffic to the bakery, so be prepared with unique products that capture their attention and trigger impulse sales. In this issue of BakeMark's Panadería, we offer you many creative ideas that will give your bakery a jump-start on the competition. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark USA Team Spring into Action CONTENTS If you would like to download this issue of Panadería or would like to see previous issues, please go to www.yourbakemark.com. 34 BREADS & BAKING 36 CAKES & DECORATING 38 MAKE SPRING PROMOTIONS SPARKLE 40 MERCHANDISING SPOTLIGHT 41 SHOPPERS INSIGHT 42 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTS 4 MARZO 15 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com