bake - March 2015 - 55

the sweet-toothed shopper's mouth water. Upsell these types
of muffins accordingly as customers looking for these indulgences have no problem paying a premium price when they
ﬁnd them. These are also available through ingredient suppliers.
Another indulgent treat to include in muffins is cookie pieces.
Using ﬂavors you already make at the bakery provides the
perfect cross promotion for both products. Take the idea a step
further and include cookie dough in your muffins. Processes
might need to be perfected, but if the ﬁnal product works and
sells, the time and effort will prove itself worthwhile.
If you want to go extremely gourmet/specialty/exotic, incorporate specialty and brand name candy pieces. For the top tier

Consider grains,
seeds, herbs, nuts
and vegetables as
inclusions to use
in making a more
health focused
muffin.

muffins of your price range think of things like a coffee ﬂavored
muffin with chocolate covered espresso beans or chocolate mufﬁn with chunks of house made chocolate fudge for an inclusion.
Savory
Savory muffin inclusions will appeal to breakfast and mid-day
snack shoppers alike. Muffins that include cheeses, sausage bits
and bacon bits have a great appeal to breakfast muffin shoppers. For a higher price point, include combinations of two or
all three inclusions as premium products.
Suppliers offer savory inclusions for muffins, but for an even
higher-premium price point, consider producing savory inclusions in-house. The use of artisan cheeses as muffin inclusions
will also draw a shopper willing to pay higher prices for the
quality of such products.
Serving muffins with savory inclusions is a great way to add
products to your menu lineup that sell from the early morning
throughout the course of the day and into the early evening.

that offers muffins, but other fruits can work as well. Exotic and
tropical fruits will work as muffin inclusions. A blood-orange

Healthy

muffin is sure to attract the attention of fruit muffin shoppers.

With the health and wellness movement in America continuing

Healthy muffins can also have inclusions that are not fruits.

to gain strong momentum year after year, adding one or more
healthy muffins to your menu only makes sense. Many Ameri-

Consider grains, seeds, herbs, nuts and vegetables as inclusions

cans already have a perception of muffins being one of the

to use in making a more health focused muffin. Whether stand

healthier items in the bakery. Including a few healthy inclusions

alone, combination or an "everything muffin," these inclusions

into an oatmeal or bran muffin will give the health-conscious

give instant health and wellness credibility to a muffin lineup.

shopper reason to come by the bakery on a regular basis.
Try out a few different recipes and formulas to gauge whether
The common inclusion for a healthier muffin is fruit. A blueber-

or not your customers are receptive to the different muffins

ry muffin remains as the go-to, staple and pillar of any retailer

and go with those that you get the best feedback on.

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bake - March 2015

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