bake - June 2013 - PAN14

Promociones
para verano
El verano trae muchas oportunidades para promover pasteles hispanos
y productos especiales para fiestas y
reuniones familiares.
“En el verano, una fiesta no dura
sólo un día, se convierte en una
semana,” dice Gladys Rodríguez,
decoradora de pastel de Paco’s Bakery
en Houston.
“Nuestra producción de pasteles
va a aumentar mucho en el verano,
especialmente entre los meses de
mayo a septiembre.”
Pasteles para graduaciones,
bodas, “baby showers,” bautismos y
cumpleaños son oportunidades de
negocio que se celebran durante los
meses de verano.
Además, es común posponer
bodas y quinceañeras hasta el verano,
cuando más familia puede disfrutar de

14

JUNIO 13

|

PANADERIA

los eventos más grandes y más amigos
puedan asistir.
Además de eso, los niños con
frecuencia quieren algo dulce galletas, brownies y otras delicias
- durante sus vacaciones de verano.
“Cuando los niños están fuera
de la escuela, estamos mucho más
ocupado aquí”, dice Rodiguez.
“Las madres nos visitan con sus
hijos y se aseguran de que tienen un
montón de panes y dulces durante
el verano.”
POSTRES ESPECIALES DE
VERANO

“La gelatina es uno de nuestros
postres favoritos para el verano”, dice
Ruben Arguello, co-propietario de
Panadería Tierra Caliente en Houston.
Podemos incluso hacer un pastel en
forma de pavo para el dia de Acción
de Gracias.
Pasteles de gelatina son uno de
los postres más populares del verano
y ofrecen la oportunidad de promover
sabores de frutas frescas.
Rigo Rose, quien es gerente
general de la tienda de Arandas
Bakery No. 1 en Houston, dice que
ofrecen gelatinas con una mezcla
de fresas, duraznos y piñas acentuando los sabores de frutas frescas por
temporada.
“Al añadir trozos de fruta dentro
de un postre, le da un sabor diferente”,
dice Rose. “Algunos clientes piden un
sabor específico y así personalizan sus
postres favoritos.”
Pastelitos son otro elemento

muy popular durante el verano y las
panaderías son testigos de un crecimiento continuo para los pastelitos.
Paco’s Bakery decora varios tipos
de pastelitos con diseños muy elaborados - muchos de los cuales son
especificos para los niños - y también
está considerando la implementación
de un programa promoviendo “el
pastelito del día” durante el verano.
“Quiero hacer un pastelito del
día durante los meses de verano y
promoverlos a través de los medios de
comunicación social,” dice Rodríguez.
“Si tienes Twitter e Instagram,
usted puede promover de inmediato.
Pastelitos son cada dia un producto
más grande para nosotros. Siempre
estamos buscando sabores nuevos y
especiales,” dice Rodríguez.



bake - June 2013

Table of Contents for the Digital Edition of bake - June 2013

bake - June 2013
Editor’s note - THE TECHNOLOGY ISSUE: a time and place
Contents
News bites
Management - Finding Order to POS Chaos
Tax tips - Independent Contractor or Employee?
Labor front - Protect yourself
Legislation - Preventive Controls
Ingredients - Wild Blueberries
Welcome to the digital bakery
Bakery Gadget Round-up
Big return on investment
Changing models
The multi-media consumer
Change of Venue
America’s Best Bakery embraces innovation
Where Do Cupcakes Go Next?
Space Cakes
Hot & Cold
Products
Marketplace
Classifi eds
Ad Index
BakeMark's Panaderia - June 2013
Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
Introductory Letter - New Innovations
Pan más saludable
Pasteles de Fondant
Promociones para verano
Perfiles - Paco’s Bakery
Perfiles - Arandas Bakery
Perfiles - Panadería Tierra Caliente
Empanadas Pastel de Cuatro Leches
Productos con mejor resultado por BakeMark
Better-for-you Breads
Fondant Cakes
Summer Promotions
Profiles - Paco’s Bakery
Profiles - Arandas Bakery
Profiles - Panadería Tierra Caliente
Product Solutions from BakeMark
bake - June 2013 - bake - June 2013
bake - June 2013 - 2
bake - June 2013 - Editor’s note - THE TECHNOLOGY ISSUE: a time and place
bake - June 2013 - 4
bake - June 2013 - Contents
bake - June 2013 - News bites
bake - June 2013 - 7
bake - June 2013 - 8
bake - June 2013 - 9
bake - June 2013 - Management - Finding Order to POS Chaos
bake - June 2013 - 11
bake - June 2013 - Tax tips - Independent Contractor or Employee?
bake - June 2013 - 13
bake - June 2013 - Labor front - Protect yourself
bake - June 2013 - 15
bake - June 2013 - Legislation - Preventive Controls
bake - June 2013 - 17
bake - June 2013 - Ingredients - Wild Blueberries
bake - June 2013 - 19
bake - June 2013 - 20
bake - June 2013 - 21
bake - June 2013 - 22
bake - June 2013 - Welcome to the digital bakery
bake - June 2013 - 24
bake - June 2013 - 25
bake - June 2013 - Bakery Gadget Round-up
bake - June 2013 - 27
bake - June 2013 - Big return on investment
bake - June 2013 - 29
bake - June 2013 - Changing models
bake - June 2013 - 31
bake - June 2013 - The multi-media consumer
bake - June 2013 - 33
bake - June 2013 - 34
bake - June 2013 - 35
bake - June 2013 - 36
bake - June 2013 - 37
bake - June 2013 - Change of Venue
bake - June 2013 - 39
bake - June 2013 - America’s Best Bakery embraces innovation
bake - June 2013 - 41
bake - June 2013 - 42
bake - June 2013 - 43
bake - June 2013 - Where Do Cupcakes Go Next?
bake - June 2013 - 45
bake - June 2013 - 46
bake - June 2013 - 47
bake - June 2013 - Space Cakes
bake - June 2013 - 49
bake - June 2013 - 50
bake - June 2013 - 51
bake - June 2013 - Hot & Cold
bake - June 2013 - 53
bake - June 2013 - Products
bake - June 2013 - Marketplace
bake - June 2013 - Classifi eds
bake - June 2013 - 57
bake - June 2013 - Ad Index
bake - June 2013 - 59
bake - June 2013 - 60
bake - June 2013 - 61
bake - June 2013 - 62
bake - June 2013 - BakeMark's Panaderia - June 2013
bake - June 2013 - PAN2
bake - June 2013 - Carta de Introduccion - Inovaciones nuevas Al examinar las tendencias en las ciudades
bake - June 2013 - Introductory Letter - New Innovations
bake - June 2013 - PAN5
bake - June 2013 - Pan más saludable
bake - June 2013 - PAN7
bake - June 2013 - PAN8
bake - June 2013 - PAN9
bake - June 2013 - Pasteles de Fondant
bake - June 2013 - PAN11
bake - June 2013 - PAN12
bake - June 2013 - PAN13
bake - June 2013 - Promociones para verano
bake - June 2013 - PAN15
bake - June 2013 - PAN16
bake - June 2013 - PAN17
bake - June 2013 - Perfiles - Paco’s Bakery
bake - June 2013 - PAN19
bake - June 2013 - PAN20
bake - June 2013 - Perfiles - Arandas Bakery
bake - June 2013 - PAN22
bake - June 2013 - PAN23
bake - June 2013 - Perfiles - Panadería Tierra Caliente
bake - June 2013 - PAN25
bake - June 2013 - PAN26
bake - June 2013 - PAN27
bake - June 2013 - PAN28
bake - June 2013 - PAN29
bake - June 2013 - Empanadas Pastel de Cuatro Leches
bake - June 2013 - PAN31
bake - June 2013 - Productos con mejor resultado por BakeMark
bake - June 2013 - PAN33
bake - June 2013 - Better-for-you Breads
bake - June 2013 - PAN35
bake - June 2013 - PAN36
bake - June 2013 - Fondant Cakes
bake - June 2013 - PAN38
bake - June 2013 - PAN39
bake - June 2013 - Summer Promotions
bake - June 2013 - PAN41
bake - June 2013 - Profiles - Paco’s Bakery
bake - June 2013 - PAN43
bake - June 2013 - Profiles - Arandas Bakery
bake - June 2013 - PAN45
bake - June 2013 - Profiles - Panadería Tierra Caliente
bake - June 2013 - PAN47
bake - June 2013 - PAN48
bake - June 2013 - PAN49
bake - June 2013 - PAN50
bake - June 2013 - Product Solutions from BakeMark
bake - June 2013 - PAN52
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