bake - June 2013 - 6

news bites

Mopro, which has offices in New

consumable products that deliver

York, Los Angeles and Washington,

signiﬁcant beneﬁts to restaurant

D.C., works with restaurateurs in all

operators and the food industry. Salt

segments — from quick-service to

for Life was selected by an indepen-

ﬁne dining — to transform their digital

dent panel of industry leaders who

presence with HTML5 websites,

represent a variety of commercial

custom high-deﬁnition documentary

and noncommercial food industry

videos and photography, mobile-

segments.

compatible websites, social media
synchronization, a built-in online

Salt for Life—the new sodium-reduc-

ordering system, and one dashboard

tion solution for restaurant opera-

tool to manage it all.

tors and the food industry—uses the
revolutionary, patented technology

“Now more than ever, restaurant

Mopro offers
innovative web
service

of Nu-Tek Salt Advanced Formula

owners need to control the conversa-

Potassium Chloride to deliver the true

tion that’s already happening about

taste of salt. Salt

their establishments online,” says

for Life is the only

Cary Levine, Mopro’s founder and

sea salt with 70%

CEO. “We empower restaurateurs by

less sodium than

For $199 per month, Mopro is

letting them tell their own stories,

table salt, and can

offering independent retailers all-

beautifully and affordably, with a

be used as a one-

inclusive website hosting. Innovative

comprehensive digital package

to-one replace-

features include creating your

that has everything they need to

website, ﬁlming and uploading

thrive online today. In addition to

providing consistent quality and great

professional-quality video of your

the ﬂashier products like cutting-

taste. Salt for Life is available for

company’s story and products,

edge websites and custom HD video

restaurant operators in containers for

handling e-commerce on your site,

and photography, our package also

back-of-the-house kitchen use and

and integrating all social media

includes a more affordable way

tabletop shakers, as well as single-

efforts including your own blogs.

of offering online ordering so that

serve sachets.

ment in recipes—

our clients don’t have to surrender
The National Restaurant Association

a large percentage of their online

recently announced an official part-

revenue to a third-party order and

nership with digital media company

delivery service.”

Front Flip redeﬁnes
online rewards

To learn more, visit www.mopro.com.

According to new research, 65% of adults

Mopro, an organization with extensive
expertise in helping restaurants build
their businesses online.
The partnership gives National
Restaurant Association members
exclusive access to the full Mopro

are more likely to visit a restaurant if

Salt for Life earns
FABI award

it offers a customer loyalty or reward
program. That’s why some of the biggest
restaurant names in cities like Dallas are
partnering with Front Flip to engage their

package — 11 digital products and

Nu-Tek Food Science’s Salt for Life

services in one bundle — at a $1,200

Sea Salt Blend has been named a

discount. NRA members can sign up

recipient of the prestigious 2013 Food

The next-generation loyalty program

for the full package for $199, rather

& Beverage Innovations Awards (FABI

is not based on points, punch cards or

than the regular $1,399 setup fee,

Award), presented by the National

check-ins. With Front Flip, customers

with a $199 monthly subscription

Restaurant Association Restaurant,

have a chance to win instant prizes

subsequently. This offer is good

Hotel-Motel Show.

every time they visit their favorite

for the first 3,000 new members to
sign up.

06 < JUN 2013 | bakemag.com

customers in-store and online.

restaurants and retail shops. Customers
The FABI Award recognizes innovative

can also receive mobile gifts and
http://www.mopro.com http://www.bakemag.com
bake - June 2013

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