TRADITIONAL ADVERTISING Saw in Store 72% Free Sample 70% TV Ad 59% Newspaper / Magazine INTERNET COMMUNICATIONS 54% Outdoor Billboard Radio Ad Much/Somewhat More Likely to buy a new product when learned through these methods Active Search 46% Brand / Manufacturing Webpage 40% Direct mail Website Articles 39% Public Transport Ad 39% Marketing Emails 67% 53% Forum / Message Board Social Media 34% 42% Video Sharing Sites Friends/Family 43% 43% Banner Ad WORD-OF-MOUTH 55% 37% 777% MOBILE Professional Expert 56% Job/Work Public Event Texts 27% 55% 41% SOURCE: NIELSEN GLOBAL SURVEY OF NEW PRODUCT PURCHASE SENTIMENT, Q3 2012 bakemag.com | JUN 2013 > 33http://www.lesaffreyeastcorp.com/sample